Zolt Survey ResultsPower Usage Trends
What is your Gender?
| Female | 41.58% | Male | 58.42% |
| What is your age? | |
|---|---|
| Age | Percentage of Responders |
| 17 or younger | 0.00% |
| 18-20 | 2.41% |
| 21-29 | 42.23% |
| 30-39 | 31.51% |
| 40-49 | 9.41% |
| 50-59 | 8.97% |
| 60 or older | 5.47% |
| In which US region do you reside? | |
|---|---|
| US Region | Percentage of responders |
| Northwest | 15.32% |
| Southwest | 17.72% |
| Midwest | 17.29% |
| Northeast | 19.91% |
| Southeast | 22.98% |
| Hawaii | 0.44% |
| I don’t live in the US | 6.35% |
| What is the highest level of school you have completed or the highest degree you have received? | |
|---|---|
| Level | Percentage of responders |
| Less than high school degree | 1.09% |
| High school degree or equivalent (e.g. GED) | 9.19% |
| Some college but no degree | 26.48% |
| Associate degree | 12.25% |
| Bachelor degree | 39.61% |
| Graduate degree | 11.38% |
| What is your approximate household income? | |
|---|---|
| Income Level | Percentage of responders |
| $0 - $24,999 | 24.29% |
| $25,000 - $49,999 | 30.63% |
| $50,000 -$74,999 | 25.38% |
| $75,000 – $99,999 | 10.5% |
| $100,000 - $124,999 | 4.16% |
| $125,000 - $149,999 | 2.41% |
| $150,000 - $174,999 | 1.53% |
| $175,000 - $199,999 | 0.66% |
| $200,000 and up | 0.44% |
| What is the primary industry of your work? | |
|---|---|
| Industry | Percentage of responders |
| Advertising/Marketing | 4.81% |
| Consulting | 3.06% |
| eCommerce | 2.19% |
| Education | 12.25% |
| Financial Services | 6.35% |
| IT | 13.35% |
| Legal | 2.41% |
| Medical | 5.91% |
| Non-Profit | 2.63% |
| Publishing | 1.97% |
| Real-estate/mortgage | 1.09% |
| Retail | 10.94% |
| Retired | 4.38% |
| I am currently unemployed | 11.38% |
| Other | 17.29% |
| How would you describe yourself (select multiple if necessary)? | |
|---|---|
| Character description | Percentage of responders |
| I work full time | 58.42% |
| I love new gadgets and technology | 57.11% |
| I do a lot of business travel | 7.44% |
| My primary computing device is a mobile phone or tablet (and not a laptop) | 9.41% |
| When I work, I work remotely | 16.19% |
| My primary laptop is a Mac | 19.26% |
| My primary laptop is a PC | 11.82% |
| For me, the design of a laptop, mobile device or gadget is the primary or secondary reason I buy it | 59.96% |
| When I buy an electronic device, I always check to see if it’s environmentally friendly | 27.79% |
| I’m influenced by online reviews for technology purchases | 11.16% |
| Review sites I’m influenced by | 22.32% |
| Rank in order of importance the following reasons why you would not consider downloading an app on your mobile device with 1 being least important and 4 being most important | ||||
|---|---|---|---|---|
| Reasoning | 1 | 2 | 3 | 4 |
| Too time consuming | 26.80% | 20.27% | 22.75% | 30.18% |
| Worried the app will drain the performance of my device | 28.83% | 26.60% | 27.03% | 15.54% |
| Worried the app will take up too much space on my device | 25.00% | 31.31% | 22.97% | 20.72% |
| I will get bored of the app in a few weeks times | 19.37% | 19.82% | 27.25% | 33.56% |
| Which of the following do you take with you when you travel? | |
|---|---|
| Device | Percentage of responders |
| Laptop | 69.14% |
| Smartphone | 87.84% |
| Tablet | 35.81% |
| E-Reader | 13.51% |
| I don’t take any of these | 2.25% |
| Other | 1.13% |
| How many different types of chargers do you currently bring with you when you travel? | |
|---|---|
| Number of Chargers | Percentage of responders |
| 1 | 21.85% |
| 2-3 | 69.37% |
| 4-5 | 6.76% |
| More than 5 | 0.90% |
| None –I use devices at hotels, etc. | 1.13% |
| Where do you typically purchase devices like laptops and tablets? | |
|---|---|
| Purchase Place | Percentage of responders |
| Chain stores like Best Buy and Target | 31.53% |
| Direct resellers (like Dell and HP) | 9.68% |
| Amazon.com | 0.90% |
| eBay or other auction sites | 3.83% |
| Apple Store | 6.53% |
| Smaller online eCommerce stores | 4.95% |
| Other | 3.60% |
| How many times each day do you charge your laptops and mobile devices (i.e. smartphone, tablets, e-readers, etc.) | |
|---|---|
| Times per day | Percentage of responders |
| One time each day | 54.26% |
| 2-3 times each day | 36.94% |
| 3-4 times each day | 5.28% |
| 5 or more times each day | 3.17% |
| What’s the most unusual place you’ve had to charge your laptop or mobile device? | |
|---|---|
| Place | Percentage of responders |
| Public restroom | 7.65% |
| Gas station | 8.18% |
| Waiting room | 39.31% |
| Giving it to a waiter/waitress at a restaurant | 7.39% |
| Outlet in a retail store | 13.72% |
| Other | 23.75% |
| Fill in the blank: I would rather ________ than give up my mobile device/laptop charger a day. | |
|---|---|
| I would give up _______ | Percentage of responders |
| Go to the dentist | 12.93% |
| Wait in line at the DMV | 31.3% |
| Give up coffee for a week | 27.70% |
| Take a red-eye flight | 13.46% |
| Go on a blind date | 14.78% |
| On average, how often do you turn off your laptop? | |
|---|---|
| How often do you turn off your laptop | Percentage of responders |
| Every day | 52.24% |
| Once or twice a week | 22.16% |
| Once or twice a month | 11.87% |
| A few times a year | 6.86% |
| Never | 6.86% |
| How low do you let your battery get before you charge it? | |
|---|---|
| Depletion level | Percentage of responders |
| 0-10% | 32.72% |
| 20% | 35.09% |
| 30% | 12.14% |
| 40% | 6.60% |
| 50% | 4.22% |
| More than 50% | 9.23% |
| What is the best way to charge your mobile device? | |
|---|---|
| Best way to charge your mobile device | Percentage of responders |
| Charging the device overnight | 39.84% |
| Connecting it to a computer to charge | 9.59% |
| Plugging it directly into a wall | 37.73% |
| Charging it only after the battery has drained | 12.93% |
| Which of the following describes your ideal mobile device/laptop charger? | |
|---|---|
| Ideal charger | Percentage of responders |
| Lightweight | 58.31% |
| The few the cords, the better | 48.55% |
| Portable and compact | 67.81% |
| Smart charging –knows what wattage to deliver to each device | 39.84% |
| Nice design and variety of colors | 17.15% |
| Multiple ports for multiple devices | 36.41% |
| What is the biggest complaint or frustration you have with your mobile device and laptop chargers? | |
|---|---|
| Biggest complaint | Percentage of responders |
| They are too bulky | 26.39% |
| They do not charge my device efficiently | 22.16% |
| There are too many of them to carry around | 30.24% |
| I lose charger parts easily | 12.66% |
| Unattractive design | 2.90% |
| Other | 5.54% |
| How satisfied are you with the current performance of your mobile device and laptop chargers? | |
|---|---|
| Satisfaction level | Percentage of responders |
| Highly satisfied –they get the job done quickly and efficiently | 16.89% |
| Satisfied –they get the job done and that’s all I need | 62.01% |
| Partially satisfied – they get the job done but there are some issues I have | 20.58% |
| Not satisfied – they do not get the job done quickly or efficiently and are a pain to carry around all day | 0.53% |
Zolt polled 597 adults in the U.S. via SurveyMonkey between March 10 and March 25, 2015. The margin of error is +/ 4 percentage points.
